At the beginning of the project I worked on various ideas for how loyalty might be rewarded and the mechanics behind these ideas. I visualised these ideas with sketches.
Sketching the User Experience
Once a concept had been settled on I sketched out the interfaces. The solution would be responsive and so I started sketching mobile first. Pasting the sketches on a window allowed me to change the architecture and iterate the designs very quickly.
I also produced a wireframe specification to document the various states and flows that were not part of the core journeys.
I took a prototype-led approach to the design. I produced high fidelity Axure prototypes for the core user journeys.
Peter Jupp and Simone Maletta produced the visual designs for the site.