Audit and Architecture
Turkcell wanted to combine a number of their sites that were separate. We began by conducting a site-audit of all their properties that they wanted to integrate. Using their business requirements we worked out which content and functionality needed to stay. I then used post-it notes to sketch out different options for the architecture.
Adding Detail to the IA
Once a rough architecture had been defined, I produced a formal sitemap. This involved ensuring all content and functionality had been mapped from existing sites. I then assigned templates to each page. This helped in scoping and then continued to evolve through the project.
To work quickly through the large number of designs needed, we conducted regular client workshops. We would work through sections, get feedback and iterate before the next day.
We created a component library that had both UX and visual versions. This meant that we could produce modular designs quickly and efficiently. It also meant that the visual team did not need to design every screen.
Richard Baxter and Simone Cucchi produced the visual designs for the site.
A Personalised Experience
When a user signs in, the header area displays a mini-dashboard. This allows a user to see their remaining allowances and other key data from any page on the site.
Transparency of Information
Throughout the site infographics are used to make users’ data more understandable and transparent. On the My Bills page, for example, we highlight where users exceeded their allowance.